Patrice Fellows - Publisher

Patrice began her career in contemporary arts at the Museum of Contemporary Art in Los Angeles and the Institute of Contemporary Arts in London after earning BA's cum laude in Art and French Literature at Smith College and a Masters in Business Administration (Arts Management) at UCLA.

She subsequently lived in Milan for 20 years, where she raised three daughters while translating and teaching English as a second language. After acquiring her first Labrador in 2004, she became increasing involved with gundogs, serving on the committee of the Retriever Club Italiano, co-founding and editing its Retriever Magazine, and writing articles about dogs and the countryside for sporting magazines.

She has since moved back to Richmond, Surrey, where she continues to write, competes with her dogs and is on the committee for the Kent Surrey and Sussex Labrador Retriever Club. Pernice Press unites her passions for writing, art and animals.


Kevan Attridge - Graphic Designer

Kevan graduated with a BA (Hons) in Graphic Design in 1982. Following employment within various design groups around Bristol, he took the plunge into freelancing, and became self-employed in the mid 1980's.

Working from his Clifton studio as a humble one-man-band, he has been able to provide a service to a wide range of small and medium sized businesses. Having started primarily as a designer for print, Kevan has always tried to stay abreast of current developments in the world of marketing and communications, adding the design and implementation of websites to his offerings back in the early 1990's.

Nowadays, his client list includes independent artists and publishers, building and construction companies, complementary therapy clinics, craft fair organisers and the regional NHS Trust.

In an attempt to ward off the impending deterioration of his grey cells, he decided it was time to learn to read music and is performing with the Mini Massive Saxophone Flextet. For the rest of the waking day, he is one of two designated human slaves for Humphrey, the latest in a long line of pedigree Burmese cats.


Alessandra Lupo Franchi - Publisher - Italy

After classical studies at Italy’s “liceo classico”, Alessandra received her degree in 1980 as a Chemical Engineer at the Politecnico of Torino. She subsequently worked in the cement industry and factories, where she specialised in supervising and optimizing cement rotary kilns: she is very proud to have been the first woman in Europe in this field!

She is married to Sergio Franchi and they have a son and a daughter, both living in London, and a grandson. She and her husband live in a small town in Piemonte nestled at the foot of Alps. In a complete change of life she now dedicates her time to the safeguard of nature and wildlife, searching for a lifestyle that is both natural and respectful of the environment. As such she is in the board of the Gruppo Cinofilo Novarese e del Sesia, regional branch of the Italian Kennel Club, where she organises retriever trainings, working tests and field trials.

Alessandra and her husband discovered Golden Retrievers in 1997 and since then a great part of their heart and life is connected to reading and learning about dogs, training and competing, and meeting friends all over Europe with the same passion. In her kennel Hillshire she recently made up her third French Field Trial Champion. In addition to her activities on the Continent, for the past two years she has served as Captain for Team Italy at the Kennel Club’s International Retriever Team Competition in Chatsworth, Derbyshire.


Matt Swann - Book Designer

Matt graduated from The University of Reading in 2001 with a BA in Typography & Graphic Communication. This was an intense four year degree that consisted of the practice and study of layout, letterforms, legibility and printing; strong foundations for his book design expertise. In his early career he gained essential experience within corporate in-house design environments. He took the leap into freelance in 2006, contracting for design agencies across London and the south, working on projects for clients including Pepsico, The FA Group, L’Oréal, Daily Mail, Panasonic and Sony Entertainment.

A contract in travel photography production at AA publishing in 2008 reintroduced Matt to his roots in book design. It also inspired travel, a TEFL certification and time teaching English in Costa Rica. For over five years he has specialised in book design with clients in the UK, US, Australia, Canada, South Africa and across Europe.

The tropical Pacific coast of Costa Rica, the place he currently calls both ‘home’ and ‘the office’ for most of the year, is where he now pursues his passions for adventure, nature, photography, painting, writing and recording music.

21st Book Design | Skype Name: MattSwannCreative

Graham Cox - Former Publisher

Graham Cox died on 27 September 2017, after succumbing to the final stages of Motor Neurone Disease. He was inspirational to the founding and mission of Pernice Press, and his legacy will live on through his published works and help guide us into the future.

After a First in Economics, followed by research at Cambridge, Graham worked at the University of Bath, retiring as Senior Lecturer (Associate Professor) in Social and Policy Sciences in 2013. During that time he published extensively on countryside and environmental policy.

From 1978 he contributed numerous articles to a range of sporting and countryside magazines. From 1989, when its first issue appeared, he contributed feature articles to over 300 issues of the Shooting Gazette.

His six trial winning Golden Retrievers included the FTChs Littlemarston Comma of Wydcombe and Holway Martina of Wydcombe, who gained their titles in 1990 and 2011. An A Panel Judge since 1988, he judged extensively at home and abroad and in 2012 judged the IGL Retriever Championship.

Over many years he served in leadership positions for many countryside and gundog organisations: he was a member and Vice-Chairman of the Kennel Club’s Field Trial Sub-Committee; a Vice-President of the Golden Retriever Club; a member of the IGL committee; Chairman and President of the Border Counties and Cotswold area of URC; and the former Chairman and President of the Bristol and West Working Gundog Society. He held a number of positions in the Game and Wildlife Conservation Trust and led the commentary team at the CLA Game Fair from 1984 until 1998, after which he became Gundog Advisor before retiring in 2009.

Having begun with 'the dismal science', he wrestled subsequently with the scarcely less dismal social sciences and in his later years relished the opportunity to devote all his energy to lifelong passions for the arts and sport.